An Empirical Study of Web Browsing Behaviour: Towards an Effective Website Design
نویسندگان
چکیده
Prior studies have suggested that a good website design which facilitates a person’s web browsing behaviour would generally lead to better user performance. In this research, we examine user website behaviour as a way to understand Website design. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the website browsing and the establishment of various website design dimensions in relation to user performance.
منابع مشابه
Designing a System for Trend Analysis of Users in Website Surfing in Iran Using Data Mining and Text Mining Algorithms
Background and Aim: As of the entrance of web surfing to the lifestyle of a vast majority of people in the society and the need for a more accurate social and cultural policy making in the field, authors intended to analyze the behavior of the society users in viewing different websites so as to help politicians and practitioners. Methods: Design science research method is used in this research...
متن کاملCombining ethnographic and clickstream data to identify user Web browsing strategies
Introduction: The strategies that people use to browse Websites are difficult to analyse and understand: quantitative data can lack information about what a user actually intends to do, while qualitative data tends to be localised and is impractical to gather for large samples. Method: This paper describes a novel approach that combines data from direct observation, user surveys and server logs...
متن کاملInvestigating the Influence of Website Design and its Determinants on the E-Business Success: An Empirical Analysis
The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and ...
متن کاملInvestigating the Influence of Website Design and its Determinants on the E-Business Success: An Empirical Analysis
The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and ...
متن کاملInvestigating the Influence of Website Design and its Determinants on the E-Business Success: An Empirical Analysis
The success for a company performing E-commerce operations on the web is greatly depending on the quality of its website design and its determinants. The literature mentioned that the determinants of a quality website deigns are; Website Interface, Reliability, Customer Service/Customer Satisfaction, Security and Privacy and E-trust. The purpose is to see the effect of these website design and ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2004